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Grampians Tourism leads with Instagrampians campaign

Friday 6 September, 2013

Grampians Tourism has launched an innovative social media campaign using Instagram to share the region's natural beauty in spring.

Instagrampians is a major initiative for Grampians Tourism in 2013 with the aim to drive visitation to the region all year round.

Grampians Tourism CEO Will Flamsteed is thrilled to be leading the way as one of the first Victorian regional tourism bodies to deliver a season long campaign using Instagram.

“Colourful wildflowers, vibrant greenery and flowing waterfalls throughout the Grampians region makes spring one of the most beautiful times to visit. We look forward to seeing some creative posts from visitors experiencing the best of nature; whether they be bushwalking, taking in the views at a winery or checking out many of the other attractions here,” Mr Flamsteed said.

Instagram users can upload photos of their experiences in the region from 6 September – 28 November and mention @thegrampians and hashtag #grampiansinspring to win one of 12 weekly $100 Patagonia vouchers or a $1,200 Nikon SLR camera and photographers prize pack

To promote public involvement in the campaign several leading Instagrammers, including travel blogger Lauren Bath who has the largest Instagram following in Australia, will be invited to visit and post their experiences over the coming months.

Instagram is currently the fastest growing social media platform in Australia with 1.5 million active users nationally, primarily in Sydney and Melbourne, post an average of 2.3 times per week. Tourism Australia is ranked number one for hashtag usage in Australia, proving potential for Instagram in tourism marketing.

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