You are here

Home > About > News and media releases > Grampians Tourism leads with Instagrampians campaign

News

Grampians Tourism leads with Instagrampians campaign

Friday 6 September, 2013

Grampians Tourism has launched an innovative social media campaign using Instagram to share the region's natural beauty in spring.

Instagrampians is a major initiative for Grampians Tourism in 2013 with the aim to drive visitation to the region all year round.

Grampians Tourism CEO Will Flamsteed is thrilled to be leading the way as one of the first Victorian regional tourism bodies to deliver a season long campaign using Instagram.

“Colourful wildflowers, vibrant greenery and flowing waterfalls throughout the Grampians region makes spring one of the most beautiful times to visit. We look forward to seeing some creative posts from visitors experiencing the best of nature; whether they be bushwalking, taking in the views at a winery or checking out many of the other attractions here,” Mr Flamsteed said.

Instagram users can upload photos of their experiences in the region from 6 September – 28 November and mention @thegrampians and hashtag #grampiansinspring to win one of 12 weekly $100 Patagonia vouchers or a $1,200 Nikon SLR camera and photographers prize pack

To promote public involvement in the campaign several leading Instagrammers, including travel blogger Lauren Bath who has the largest Instagram following in Australia, will be invited to visit and post their experiences over the coming months.

Instagram is currently the fastest growing social media platform in Australia with 1.5 million active users nationally, primarily in Sydney and Melbourne, post an average of 2.3 times per week. Tourism Australia is ranked number one for hashtag usage in Australia, proving potential for Instagram in tourism marketing.

For more information visit www.instagrampians.com.au



Media enquiries




Parks Victoria media centre

Recent Stories

Community celebration at Merbein Common

Thursday 18 August, 2016
Help celebrate the newly installed interpretive signs along the Merbein Link Trail at Merbein Common with a community BBQ on…

Sharing the Love for Marine Protected Areas

Friday 12 August, 2016
All things fishy are being celebrated in Warrnambool this weekend, with marine volunteers across the state gathering at Deakin University…

Partners unite to improve Burrowye Bend in Northern Victoria

Tuesday 2 August, 2016
Following on from the record floods in March, stakeholders have united with Parks Victoria to undertake river protection and environmental…

Help Shape the Future of Westgate Park

Tuesday 2 August, 2016
Parks Victoria is seeking public comment on a draft Westgate Park Concept Plan that will become a long term guide…

Rare fossil found deep underground in Gippsland Cave

Tuesday 2 August, 2016
Cavers have solved a 40-year old puzzle surrounding a strange fossilised animal found in an East Gippsland cave. It has…

Monitoring litter levels at the Prom

Monday 1 August, 2016
Parks Victoria is calling for volunteers to help clean up litter from Cotters Beach at Wilsons Promontory National Park, with…

View all media releases