You are here

Home > About > News and media releases > Grampians Tourism leads with Instagrampians campaign

News

Grampians Tourism leads with Instagrampians campaign

Friday 6 September, 2013

Grampians Tourism has launched an innovative social media campaign using Instagram to share the region's natural beauty in spring.

Instagrampians is a major initiative for Grampians Tourism in 2013 with the aim to drive visitation to the region all year round.

Grampians Tourism CEO Will Flamsteed is thrilled to be leading the way as one of the first Victorian regional tourism bodies to deliver a season long campaign using Instagram.

“Colourful wildflowers, vibrant greenery and flowing waterfalls throughout the Grampians region makes spring one of the most beautiful times to visit. We look forward to seeing some creative posts from visitors experiencing the best of nature; whether they be bushwalking, taking in the views at a winery or checking out many of the other attractions here,” Mr Flamsteed said.

Instagram users can upload photos of their experiences in the region from 6 September – 28 November and mention @thegrampians and hashtag #grampiansinspring to win one of 12 weekly $100 Patagonia vouchers or a $1,200 Nikon SLR camera and photographers prize pack

To promote public involvement in the campaign several leading Instagrammers, including travel blogger Lauren Bath who has the largest Instagram following in Australia, will be invited to visit and post their experiences over the coming months.

Instagram is currently the fastest growing social media platform in Australia with 1.5 million active users nationally, primarily in Sydney and Melbourne, post an average of 2.3 times per week. Tourism Australia is ranked number one for hashtag usage in Australia, proving potential for Instagram in tourism marketing.

For more information visit www.instagrampians.com.au

What's on

Click to view RSS Feed

Westerfolds parkrun

1 Nov 2014 8:00am-9:00am

parkrun is free, weekly, 5km timed run that is open to everyone - walkers, runners, families and dogs are all welcome! Westerfolds parkrun occurs every Saturday morning. We're based near the main carpark off the Fitzsimons Lane entrance, and the course is run entirely on sealed paths within the park.

Click to view RSS Feed

Discover the Prom from 1-3 November 2014

1 Nov 2014 12:30pm - 3 Nov 2014 4:30pm

Get to know Wilsons Promontory National Park with a Ranger on a Discovery walk or activity on Melbourne Cup Long Weekend from 1-3 November 2014. A range of activities are available including Junior Ranger activities for 6-12 year olds, StoryTime activities for pre-school age children and guided walks, presentations and…

Click to view RSS Feed

Little Desert Discovery

3 Nov 2014 8:00am - 6 Nov 2014 5:00pm

Make a big difference at Little Desert! Learn about the endangered Mallefowl recovery program, support wildlife monitoring and encounter a range of native wildlife species held at the Little Desert Sanctuary including Suger Gliders, Bruh-tailed Bettongs and Bush-stone Curlews.

Click to view RSS Feed

Grampians Conservation Explorer

3 Nov 2014 8:30am - 6 Nov 2014 5:30pm

We will take you behind the scenes on this exclusive, small group adventure as you work alongside a Parks Victoria Ranger to 'track and protect' the elusive Brush-tailed Phascogales, which are on Victoria's threatened species list. You will sample some of the region's best wines, see ancient Aboriginal rock art…