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Shipwreck Coast Master Plan

On 2 December 2015, the Hon. Lisa Neville, Minister for Environment, Climate Change and Water released the Shipwreck Coast Master Plan.

The master plan articulates a bold new vision for the future of the Shipwreck Coast that balances a prosperous and sustainable tourism industry with initiatives that protect, conserve the fragile coastal ecology of the parks. 

Encompassing 28 km of Victoria’s south-west coast, it incorporates Port Campbell National Park, the Bay of Island Coastal Park, the Twelve Apostles Marine Park, the Arches Marine Sanctuary. It also spans public land managed by the Shires within the townships of Princetown, Port Campbell and Peterborough.

By diversifying the range of experiences on offer, and investing in world-class visitor facilities, the master plan proposes to encourage longer, overnight stays that will increase spending and yield. This will leverage private sector investment in critical tourism projects such as high quality accommodation, food and beverages and services in the townships and on private land adjacent to the parks.

Extensive consultation with community and stakeholders has been undertaken as part of an 18 month, 5-stage program which has included in excess of 35 workshops, information sessions and community meetings in each of the townships and in Melbourne. 

The master plan can be accessed by visiting the project website

Delivery of the master plan is a key initiative for the Andrews Government and an inter-governmental Steering Committee has been established to oversee its implementation.

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